About UsOUR DIRECTOR - KARIM GHOBRIAL Efficient Energy Choices was founded in 2005 by Karim Ghobrial, an Electrical and Electronics Engineer with extensive expertise in renewable energy, energy efficiency, and sustainability. In 1998, Karim completed a thesis on renewable energy which, in 1999, received recognition across Australia and New Zealand. The award-winning thesis, “The New Power from the Sun”, focused on solar energy and its potential to transform power generation. Since its establishment, Efficient Energy Choices has experienced sustained growth, built on a foundation of professional service delivery, technical expertise, and strong client referrals. The firm was established to support organisations and individuals in the design of energy-efficient, compliant buildings, helping clients meet regulatory requirements, reduce operational energy costs, and lower greenhouse gas emissions. We have a professional team comprising thermal assessors, sustainability consultants, acoustics engineer, and disability access consultant (housing and liveability advisor). Efficient Energy Choices is committed to:
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Our clients are often surprised to learn that high-performance building outcomes, including 7-star energy ratings for new homes and Part J (Section J) compliance for commercial buildings, can be achieved without significant additional cost when sustainability is considered early in the design process.
Through informed sustainability advice, integrated energy modelling, and cost-effective design strategies, Efficient Energy Choices supports project teams in achieving regulatory compliance, improved building performance, and long-term operational value. We take pride in delivering practical, considered solutions that balance environmental responsibility with commercial realities.
Vision
To be a highly regarded National Leader in Energy and Sustainability Consulting.
Mission
Our mission is to deliver exceptional sustainability consulting services for residential and commercial buildings, supporting a more sustainable future for generations to come.
We are also committed to supporting humanitarian causes, including organisations dedicated to rescuing children from human trafficking and supporting orphans and disadvantaged children worldwide. Efficient Energy Choices currently sponsors several children through international aid programs.
Values
- Personable and professional service
- Integrity
- Reliability
- Excellence
- Passion